Under these circumstances, it is no wonder U.S. inflation rate peaked for the first time in more than 40 years, and gas prices were at an all-time high in 2022. 2021 marked the fifth year of Groupon’s revenue decline, and the number of Groupon’s active customers is also decreasing annually as many online retailers now provide personalized discount offers. While Groupon has been a well-known market leader in the country’s bargain business for almost a decade and remains a popular option for rebates, both the Groupon website and app are beginning to lag. By name, one notable competitor is Groupon. However, regardless of the preferred source, approximately 37 percent of shoppers usually or always attempted to find coupons before buying products online in the same year.Īs of 2022, the most visited coupon website in the United States was, boasting nearly 20 percent of site visits among its competition. Another survey found that only about one in ten online shoppers never use coupon aggregator platforms while shopping online. According to a 2021 study, Facebook is the leading social media platform on which users discover coupons, with over 40 percent of surveyed consumers reporting using it when looking for digital deals.Īlongside social media, many consumers look to websites and rebate-specific apps as their primary way to discover coupons. In the U.S., nearly two in ten consumers find coupon and deal platforms as a source of inspiration for new product purchases, and social media accounts for an even larger share of exposure. While many shoppers still prefer to receive their coupons in print and by mail, consumers' desire for good deals and bargains has predominantly moved online. In recent years, shopping behavior has visibly changed worldwide due to the continuous and rapid increase in internet usage.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |